Victor Loukas has been working in the market research industry for his entire career, and has over fifteen years of experience. Over that time period, technology has changed the way we do everything, from reading the news to buying groceries. Technology has also changed the way that market research is done. The internet has made it easy for researchers to communicate and collect data from almost anyone in the world, and also has made the process of analyzing statistics much easier and faster. This means that companies now can make more informed decisions about how to connect with their customers.
When data is collected through the internet, it can be processed instantly, and researchers can view the advanced analytic results right away. Having all data quickly available in a way that is easy to read is very beneficial for everyone, because customer trends and opinions change very quickly, and companies can use this research to stay relevant and start new trends. There are also ways to collect different types of data that were not available before, for example, a consumer’s online shopping behavior can now be accessed and analyzed through various research tools.
Social media has also made it easier for researchers to connect with consumers more easily in a way that feels authentic and conversational. Twitter surveys or Facebook groups are a simple way to get feedback from consumers and respond accordingly. With this new technology, jobs are being created that previously did not exist for market research. Victor Loukas and his colleagues are using these technological advances to improve their market research.
Victor Loukas 