Month: January 2016

Victor Loukas – Using Technology to Improve Market Research

Victor Loukas has been working in the market research industry for his entire career, and has over fifteen years of experience. Over that time period, technology has changed the way we do everything, from reading the news to buying groceries. Technology has also changed the way that market research is done. The internet has made it easy for researchers to communicate and collect data from almost anyone in the world, and also has made the process of analyzing statistics much easier and faster. This means that companies now can make more informed decisions about how to connect with their customers.

Victor Loukas

When data is collected through the internet, it can be processed instantly, and researchers can view the advanced analytic results right away. Having all data quickly available in a way that is easy to read is very beneficial for everyone, because customer trends and opinions change very quickly, and companies can use this research to stay relevant and start new trends. There are also ways to collect different types of data that were not available before, for example, a consumer’s online shopping behavior can now be accessed and analyzed through various research tools.

Social media has also made it easier for researchers to connect with consumers more easily in a way that feels authentic and conversational. Twitter surveys or Facebook groups are a simple way to get feedback from consumers and respond accordingly. With this new technology, jobs are being created that previously did not exist for market research. Victor Loukas and his colleagues are using these technological advances to improve their market research.

Victor Loukas – How to Make Money as a Market Research Subject

Victor Loukas is a market research expert based in San Jose, California. As a market researcher, he conducts experiments and interviews with consumers of all demographics to help provide his clients with information to help them improve their products. In order for companies to improve their products and services and develop effective advertising campaigns, they need opinions and statistics from a wide variety of consumers. And while market research is extremely beneficial to businesses, it also can be a great opportunity for anyone to make extra money. Research companies will pay consumers who fit the demographics that they need to participate in their research. And while you cannot make a living off of being a research subject, it is a great way to make some extra cash and share your opinions on a wide variety of topics.

Victor Loukas
Victor Loukas

The easiest way to make money as a research subject is to take online surveys and join panels. There are hundreds of companies that host survey panels that you can join. They collect your demographic information and send you surveys that are relevant to your interests. Surveys can pay anywhere between fifty cents and $20 depending on the time commitment involved and the client’s budget. The more surveys you take online, the more you will get sent to you, and you can make a significant amount of extra spending money with time and dedication. Alternatively, Victor Loukas recommends joining focus groups, which require more time and dedication. Focus groups will require you to spend several hours discussing your opinions on a product or service, and often require you to test out and review new products as well. Focus groups are more difficult to join and get approved for, however, they usually pay more per hour than being a part of a survey panel.