December 2015 – Victor Loukas

Victor Loukas is a San Jose-based market researcher. However, he has completed his education and internship in New York City and in his fifteen year career he has worked in multiple market research firms in the Bay Area. There are many cities in the United States that have successful marketing industries. However, some of them have more jobs available than others. Here are some of the best cities for market research professionals.

In the United States, it is best to stay on one of the coasts, as most marketing jobs are clustered in these cities. New York City has the highest number of marketing jobs available. However, on the East Coast Boston and Washington, DC are also great spots for marketing professionals. On the West Coast, the Bay Area is the place to be, with Oakland, San Jose, and San Francisco having huge numbers of marketing jobs available. Los Angeles and Seattle are also prime cities for marketing work. All of these places are great cities for young and active professionals to live in, and consistently attract many transplants.

Abroad, Victor Loukas has found that there are plenty of great, lively cities with marketing jobs available. Working abroad can be challenging, especially with the language barrier, but it also can be incredibly rewarding and give you exposure to new cultures. In Europe, Amsterdam, London, Glasgow, Berlin, and Paris are all great choices, with plenty of jobs available and high quality of life. In South America, Sao Paulo, Santiago, and Buenos Aires are highly developed with many jobs and a low cost of living. These are just a few of the wonderful cities around the world that have wonderful opportunities available for marketing professionals.

Victor Loukas has worked in market research for fifteen years, and he provides research and consulting services to a wide variety of companies in fields ranging from sports to technology and more. Many small businesses think that they can skimp on the cost of market research and still run a large ad campaign, but this is a huge misconception. Here’s why you need to invest in market research.

The most important reason to do market research is because it gets you in touch with your customers. You may think you know exactly what your target audience is and what they want from your business, but the only way to find out for sure is to conduct some sort of research, whether it be a simple customer survey or an in-depth focus group or scientific experiment. This research will provide you with insights about what the customer is truly looking for, which will help you to develop your strategy for connecting with the customer and increasing your business.

Market research is also crucial because it is the best way to stay informed of new trends among your target audience that haven’t become mainstream yet. These are important to pay attention to, because trends change so quickly that you might blink and miss them. If you have information about a trend before your competitors do, you can use it to your advantage. Ultimately, Victor Loukas has noted that consumers want to do business with brands that are genuine and care about their needs, and doing market research is the best way to achieve these things.